Plantagen Danderyd (SE)
The Danderyd garden centre has been designed according to the city concept. It forms part of a shopping precinct located in a densely populated area. For the Plantagen chain this is an important test case for refining the presentation of its branches in busy areas attracting many visitors. A lot of thought has for example been put into the composition of the product range, which includes mostly very popular products. Many additional products have been removed from the range. The focus is once again primarily on green products: Plantagen’s greatest strength.