Greenland Sint-Petersburg (RU)
Intratuin provided the expertise required to base the routing and presentation on a Western-European pattern. The country has yet to establish a garden centre culture, explains our export manager Ferry Breugem. "It is an entirely new segment. Presently flower shops are particularly popular. But in the past few years many DIY centres and branches of IKEA have been established and they are doing very well. Russia has an expanding middle class that can increasingly afford such expenditure."